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	<title>Jonathan Butterworth &#187; Jonathan Butterworth</title>
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	<link>http://jonathanbutterworth.com</link>
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		<title>Can A Big Ego Make You Successful?</title>
		<link>http://jonathanbutterworth.com/can-a-big-ego-make-you-successful/</link>
		<comments>http://jonathanbutterworth.com/can-a-big-ego-make-you-successful/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 03:50:28 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[arrogant]]></category>
		<category><![CDATA[compliments]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[optimism]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[self improvment]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=433</guid>
		<description><![CDATA[
Having a big ego may sometimes be considered a negative thing but I  think having an ego is very important when it comes to creating a  successful business. I am not saying that you can&#8217;t run a successful  business without one, I just think it is a huge asset.
I want you  [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-439" title="ego" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/ego.jpg" alt="ego" width="600" height="250" /></p>
<p>Having a big ego may sometimes be considered a negative thing but I  think having an ego is very important when it comes to <a title="Tips to accelerate your business" href="http://jonathanbutterworth.com/5-tips-to-accelerate-your-business/">creating a  successful business</a>. I am not saying that you can&#8217;t run a successful  business without one, I just think it is a huge asset.</p>
<p>I want you  to know that I do think there is a difference between having a big ego  and being arrogant. I hate being around people who are arrogant and  think they are better than everyone else. I especially hate it when  those people like to tell you why they are so awesome and why you should  think so too. But is it okay for us to think we are better than someone  else at something? I think it is, you just don&#8217;t need to go telling everyone you are  better.</p>
<p>Since having a big ego can be perceived as a negative  personality trait, another way to think about a big ego is to think of  it as having a large amount of confidence. When we think of someone  having confidence it is usually something we admire about that person.  <a title="Overcome Fear" href="http://jonathanbutterworth.com/overcome-the-fear-of-failure/">Having confidence</a> is something that shows outwardly but we don&#8217;t have to  go telling everyone how great we are.</p>
<h3>Why you need a big ego.</h3>
<p>Having  an ego means that you think pretty highly of yourself. If you are going  to be successful in any business it is important that you believe that  you are one of the best at what you do. You must also believe that you  are going to be successful because you are just that good.  It is okay  to think highly of yourself and believe you are the best at something.</p>
<p>When  you truly believe something almost anything is possible. When you begin  to doubt the potential for success then there is a good chance things  will not work out the way you had hoped. Stop doubting and identify why  you are going to be successful.</p>
<h3>Be careful.</h3>
<p>If you decide  to start building up your ego it is very important that you don&#8217;t get  carried away. I hope that you can acquire a big ego but I ask that you  don&#8217;t become an arrogant bastard. Becoming arrogant and completely in  love with yourself will make a lot of people not like you and can also  make running your business harder.</p>
<h3>So you want to start building  your ego?</h3>
<p>Building up your ego is really about listening to  others and changing your mindset. When others say you are good at  something, believe them and remember it. Usually people only say  something positive about you if they truly believe what they are saying.  If they don&#8217;t think you are good at something they will usually not say  anything at all.</p>
<p>You should also focus on being optimistic.  Work on intentionally changing you mindset to where your have a positive  outlook on things. Optimism is one the driving forces of a successful  entrepreneur and pessimism is one of their downfalls.</p>
<p>Below are  some ways you can start to build up your ego:</p>
<ul>
<li><strong>Recognize what you  are good at.</strong> We are all good at something. Write down everything you are  good at, even if it doesn&#8217;t have to do with pursuing your own business.  If you are good at soccer write it down. Anything you are good at is  something to be proud of and will help to build your ego.</li>
<li><strong>Remember  compliments you have received.</strong> Any time someone compliments  you believe  them and if it helps write it down when you get a chance.  Remembering  compliments you have received can easily give you an ego  boost if you  are in need of one.</li>
<li><strong>Find ways to measure your success.</strong> I am  addicted to measuring and  tracking everything I do whether it is my  <a title="Establish consistency" href="http://jonathanbutterworth.com/establish-consistency-and-build-momentum/">running workouts</a> or the  number of visits to my blog. I guess you could  say I am a spreadsheet  junky. What is great about measuring your  success in different areas is that you can see how far you have  come. If I started  off only running one mile at a time and now can run  10 miles, that is  something to feel proud of.</li>
</ul>
<p>There are a number  of other ways to build your ego but remember that a big ego means that  you feel confident in yourself and does not mean that you have to go  around telling everyone about how great you are. When you believe you  are great others will too without being told.</p>
<p>Is having a big ego  necessarily a bad thing or do we just need to change the way we think  of our ego? Let me know your thoughts and if you think increasing your  ego could potentially increase your success or if you disagree with this  idea.</p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/ntr23/" target="_blank">ntr23</a></p>
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		<title>Running A Business With A Day Job</title>
		<link>http://jonathanbutterworth.com/running-a-business-with-a-day-job/</link>
		<comments>http://jonathanbutterworth.com/running-a-business-with-a-day-job/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 05:03:10 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[procrastination]]></category>
		<category><![CDATA[quality of life]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=415</guid>
		<description><![CDATA[
Last week I wrote about how I started working a day job separate from my  businesses. The reason for doing this is so that I can meet my highest  priority goal which is to pay off all of my debt. This new job only  lasts for five months and I will be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-423" title="Jobs and Business" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/jobbus.jpg" alt="Jobs and Business" width="600" height="250" /></p>
<p>Last week I wrote about how I <a title="Started a day job" href="http://jonathanbutterworth.com/i-started-a-real-job-last-week/">started working a day job</a> separate from my  businesses. The reason for doing this is so that I can meet my highest  priority goal which is to pay off all of my debt. This new job only  lasts for five months and I will be able to put all the income I make  from it towards debt. I am really looking forward to the feeling of  freedom I will have once I don&#8217;t owe anyone anything.</p>
<p>I do spend  some time in an office working but I also spend a lot of time on the  road <a title="How I became a nomad" href="http://jonathanbutterworth.com/how-i-became-a-nomad-part-1/">traveling</a>. I really enjoy that I get to travel all over the country  and get to frequently escape the cubicle.</p>
<p>As of today I have  now had this job for two weeks and have started to get used to having a  lot on my plate. Even though I am used to it doesn&#8217;t mean that it is  easy. I have a lot to accomplish and as a result feel increased pressure  and stress in my life.</p>
<p>While running a business and having a day  job can be very hard at times, I feel that it gives me an opportunity  to learn how to manage my time efficiently and help others who are  wanting to start their own business while working a job do the same.  Time management will be key if I am to continue to <a title="Establish consistency" href="http://jonathanbutterworth.com/establish-consistency-and-build-momentum/">meet my business  goals</a> and not delay them until after my day job has ended.</p>
<h3>Planning.</h3>
<p>To  meet my business goals I must first write down everything I want to  accomplish for the week. I usually plan several weeks in advance. This  process will not take up very much time and many times I will only  have 2 or 3 main things I am trying to accomplish for a given week.</p>
<p>Once I know my weekly goals, I will break down what daily tasks I need to  complete for the week to meet those goals. I usually try to only  schedule tasks on Monday through Friday unless I know I will need  additional time to meet a goal. By relaxing on the weekends I stay less  stressed and have a better quality of life. I don&#8217;t want to risk burning  out.</p>
<p>During the week days when I know I have to come home and  work on my businesses I have found that starting to work immediately  after getting home seems to be the best strategy. It is very tempting to  want to relax for a while first but I have found that if I relax I  begin to put my work off later and later and sometimes decide I will  just do it the next day.</p>
<p>When I begin working as soon as I get  home I am still in work mode and not relax mode so I find myself getting  things done a lot faster and have plenty of time afterwards to relax  and be lazy.</p>
<h3>Procrastination.</h3>
<p>Sometimes it is hard to get  to work immediately, maybe after a tiring day, and some days I can&#8217;t  even motivate myself to work at all. I think this is okay every now and  then but it is important not to make a habit of it. The more I  procrastinate the more work I have to do on the weekends or the more I  push back meeting my goals.</p>
<p>I have found it particularly hard to  work when I am traveling. Sometimes all I want to do is go to my hotel  room and lay on the bed and watch TV.</p>
<p>Working on the weekends is  something I am used to doing, but I want to keep that work to a minimum  if at all possible. If I put off tasks until the weekend and find  myself working more than enjoying my relax and play time I will quickly  begin to burnout. Once you feel burnt out it is hard to recover quickly  so it is best to avoid it at all costs.</p>
<p>Having days of rest is  extremely important so that you can enjoy life instead of adding  unnecessary stress that will only make your life harder. Remember why  you are starting your own business and make sure your reasons to do so  aren&#8217;t forgotten during the process.</p>
<p><a title="Business Plan" href="http://jonathanbutterworth.com/how-to-write-a-business-plan/">Creating a plan</a> for you  business and work schedule will help you reach your goals a lot faster  while also keeping your stress level in check. Meeting your goals is  very important but remember that maintaining your quality of life is the  most important.</p>
<p>What strategies have you found helpful for  getting things done while maintaining quality of life?</p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/cliph/" target="_blank">Cliph</a></p>
<img src="http://jonathanbutterworth.com/?ak_action=api_record_view&id=415&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>We Have Lift Off</title>
		<link>http://jonathanbutterworth.com/we-have-lift-off/</link>
		<comments>http://jonathanbutterworth.com/we-have-lift-off/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 03:58:47 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[One Hundred Dollar Business]]></category>
		<category><![CDATA[Weekly Status Update]]></category>
		<category><![CDATA[affiliate website]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=388</guid>
		<description><![CDATA[
I have been hard at work getting my new affiliate website setup and  ready to go and have been coming up with a lot of great ideas on how to drive  traffic to the website and increase my potential to make money. Driving  the right traffic is key if this website is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-406" title="lift off" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/liftoff.jpg" alt="lift off" width="600" height="250" /></p>
<p>I have been hard at work getting my new affiliate website setup and  ready to go and have been coming up with a lot of <a title="Creative Thinking" href="http://jonathanbutterworth.com/idea-factory-strategy-for-thinking-creatively/">great ideas</a> on how to drive  traffic to the website and increase my potential to make money. Driving  the right traffic is key if this website is going to be successful.</p>
<p>I  have created a hand full of affiliate websites in the past and seem to  learn something new every time. Creating the website has never been the  hard part for me it is bringing the right traffic to the website that  takes some skill. I don&#8217;t want just anybody to come to the website, I  want people that may have an interest in buying the product I am  selling.</p>
<p>If you remember a few  weeks ago I announced that my affiliate website was going to sell a  product that teaches you how to start your own <a title="5 Things you need to know about creating your own iphone apps" href="http://www.smartpassiveincome.com/5-things-you-must-know-about-creating-your-own-iphone-apps/" target="_blank">iPhone app business</a> with  out needing to know how to program for the iPhone. This is very exciting  because with this information almost anyone can start creating <a title="My iPhone app" href="http://jonathanbutterworth.com/my-first-iphone-app-now-available/">iPhone  apps</a> and even better they can do it and start making money from them.  How is this possible? You learn to hire the right people to do it for  you. You would be amazed at how inexpensive some apps can cost to  create.</p>
<h3>My current progress.</h3>
<p>There are two main components  to a website: the domain name and the web hosting. I will need both of  these before I can start working on my website. This is the part where I  spend the majority of my $100.</p>
<p>Usually a domain name and web  hosting are purchased as two different items but there is a great web  hosting company that gives you a free domain name when you purchase  hosting. And what&#8217;s even better is that the hosting is affordable.</p>
<p>The  web hosting company I decided to use is <a title="Bluehost.com" href="http://jonathanbutterworth.com/bluehost" target="_blank">Bluehost.com</a> (&lt;&#8211;this is an affiliate link). I have used them  for many other websites I have created and had a great experience with  them every time.</p>
<p>For my website I am using <a title="Wordpress" href="http://wordpress.org/" target="_blank">Wordpress</a> which is a  content management system that makes building the website very easy and  you can use FREE pre-designed templates to make it look awesome.  <a title="Bluehost.com" href="http://jonathanbutterworth.com/bluehost" target="_blank">Bluehost.com</a> allows you to quickly and easily install Wordpress with no  technical knowledge. I may go over this in a video later.</p>
<p>The  hosting should be my only expense unless something comes up that I am  not thinking about. So let&#8217;s look at a break down of everything I have  done so far and what everything has cost me.</p>
<p><strong>Keyword Research tools:</strong> FREE<br />
<strong>Product to sell:</strong> FREE<br />
<strong>Domain name:</strong> FREE<br />
<strong>Web hosting:</strong> $83.40 (this is for the whole year)<br />
<strong>Domain privacy:</strong> FREE<br />
<strong>Wordpress  template:</strong> FREE (next step)</p>
<h3>Next steps.</h3>
<p>My immediate next  step is to choose a <a title="100 free wordpress themes" href="http://www.smashingmagazine.com/2008/01/08/100-excellent-free-high-quality-wordpress-themes/" target="_blank">free Wordpress template</a>. I will be looking for a  template that is visually appealing and also user friendly. The reason I am not designing my own template is because it would take more time than I have and is also unnecessary with all the free templates available.</p>
<p>After  I choose my template I will begin adding content that will be valuable  to visitors looking to get into the iPhone app business. At this point I  will also implement my product into the website and get everything  setup so that when someone purchases it I get paid.</p>
<p>Having a  website with a product to buy doesn&#8217;t mean I will start making money. I  will need to start driving traffic to the website and there are a lot of  different ways to do this but I will talk more about that when I get  there. The important thing to know is that this step is key if I want my  <a title="Tips to accelerate your business" href="http://jonathanbutterworth.com/5-tips-to-accelerate-your-business/">website to be successful</a>.</p>
<p>I am off to a great start and very  excited about launching the website soon. Once the website is complete I  will let you know and post the address for all to see. Let me know what  you think so far by leaving a comment.</p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/cma3/" target="_blank">cma3</a></p>
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		<item>
		<title>I Started A Real Job Last Week</title>
		<link>http://jonathanbutterworth.com/i-started-a-real-job-last-week/</link>
		<comments>http://jonathanbutterworth.com/i-started-a-real-job-last-week/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 14:08:34 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[day job]]></category>
		<category><![CDATA[debt]]></category>
		<category><![CDATA[goals]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=371</guid>
		<description><![CDATA[
I really enjoy working for myself because I get to make my own schedule  and have the freedom to do almost anything I want to. However after  almost a year of working completely for myself and with complete freedom,  I decided to get a job.
As of last week I now have a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-377" title="Started a real job" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/gotjob.jpg" alt="Started a real job" width="600" height="250" /></p>
<p>I really enjoy working for myself because I get to make my own schedule  and have the freedom to do almost anything I want to. However after  almost a year of working completely for myself and with complete freedom,  I decided to get a job.</p>
<p>As of last week I now have a full time  job and I wanted you, my readers, to know why I made this decision even  though I prefer working for myself.</p>
<p>You may also be wondering  why I would even bring this up on a blog where I try to encourage others  to <a title="Tips to accelerate your business" href="http://jonathanbutterworth.com/5-tips-to-accelerate-your-business/">start businesses</a> if they are tired of working for someone else. The  answer is simple, I believe in honesty and also want you to  trust me. With out your trust nothing I encourage you to do on this blog  will mean anything to you.</p>
<h3>Goals</h3>
<p>I have a very large list  of goals that I want to accomplish at some point in my life. Some of my  goals are very big and will take many years to meet and others I may be  able to meet within the month.</p>
<p>A number of my goals are also  dependent on another goal. This means that to meet a certain goal I may  have to do something else first. Because of this I have to prioritize my  goals and start pursuing the ones with the highest priority first. The  priority of my goals may change from time to time depending on what I am  wanting more at the time.</p>
<p>If one of my goals has a very high  priority or may be the goal with the highest priority, I will do almost  anything to <a title="Establish consistency " href="http://jonathanbutterworth.com/establish-consistency-and-build-momentum/">meet that goal</a>. To me my goals are not dreams they are  things I really think I can accomplish and because of this taking action  is the only way I am going to meet them.</p>
<h3>Debt</h3>
<p>As of  right now the highest priority goal I have is to be out of debt. Not  having any debt has been a goal of mine for a while now and I have  managed to stop accumulating debt for the past several years. But with  school loans and irresponsible credit card debt, just refraining from  getting into more debt is not enough to get out of debt completely in a  few years. It is also important to add that the school loans are from  both me and my wife which increases the amount of money I need to pay  off.</p>
<p>Making minimum payments on our debt is not a big deal. We  have been doing this for years and <a title="20 Dollar Experiment" href="http://jonathanbutterworth.com/20-dollar-experiment/">financially</a> this is very easy for us  to do. For me continuing to live with debt is not acceptable. Having  debt makes me feel trapped and feel someone else has control over me. I  am tired of owing others money and long for the sense of freedom I know I  will feel once we are completely out of debt.</p>
<h3>Why get a job instead of working harder at my businesses?</h3>
<p>Deciding to get a job was a  very hard thing for me to do. After having almost a year of complete  freedom, the idea of going back to the lifestyle of working for someone  else did not sound enjoyable.</p>
<p>I <a title="Creative Thinking" href="http://jonathanbutterworth.com/idea-factory-strategy-for-thinking-creatively/">considered the idea</a> that if I  work harder on my businesses I could bring in more money and put that  towards paying off debt. The issue I found with this was that working  harder does not always guarantee an increase in revenue and even if  there were an increase it may not be consistent.</p>
<p>By getting a  good paying job I would be guaranteed a certain amount of money every  month. Since I will still be running my businesses and the money from  those helps support my family, all the money I make from my job will go  straight to our debt.</p>
<h3>The job.</h3>
<p>I was very lucky to get  the job I did. It is a contract job that only lasts 6 months which is  the perfect amount of time to get our debt payed off.</p>
<p>For the  next 6 months I will be a technical consultant for a company located in  Austin, TX that does business worldwide. I am not going to talk about  the name of company and what they do on this blog but if you see me I  will tell you all about it.</p>
<p>A very nice added bonus to the job  is that I get to do a lot of <a title="How I became a nomad" href="http://jonathanbutterworth.com/how-i-became-a-nomad-part-1/">traveling</a>. This is exciting for me because  it will allow me to be out of the office quite a bit and not stuck at a  desk day after day.</p>
<h3>Running a business with a day job.</h3>
<p>Having  a day job while also running several businesses was not well planned on  my part. I believe this will give me valuable experience to pass on to  others who may be wanting to start a business while working a day job.</p>
<p>I  am sure that it is not going to be easy for me and have already started  to feel the affects of having a lot on my plate. But I am confident  that I can do it and know for sure that this was the right decision for  me to make so I can meet my goal and get out of debt fast.</p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/wageslaves/" target="_blank">wageslaves</a></p>
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		<title>My First iPhone App Now Available</title>
		<link>http://jonathanbutterworth.com/my-first-iphone-app-now-available/</link>
		<comments>http://jonathanbutterworth.com/my-first-iphone-app-now-available/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 05:01:20 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[beertownaustin]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=351</guid>
		<description><![CDATA[
A few weeks ago I completed my first iPhone app. For a while now I have  thought it would be great to have my own iPhone app I just never knew  what to create one for.
In the last month or so I started  looking into how to make an iPhone app. Most [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-354" title="My first iPhone app" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/firstapp.jpg" alt="My first iPhone app" width="600" height="250" /></p>
<p>A few weeks ago I completed <a title="BeerTownAustin iPhone App" href="http://bit.ly/bDSyyb" target="_blank">my first iPhone app</a>. For a while now I have  thought it would be great to have my own iPhone app I just never knew  what to create one for.</p>
<p>In the last month or so I started  looking into how to make an iPhone app. Most of my programming knowledge  is in web development so when I started looking into Objective C, the  language iPhone apps are written in, it was like learning a new  language.</p>
<p>Luckily there are a lot of <a title="Learning the Basic to developing iPhone Apps" href="http://pragprog.com/screencasts/v-bdiphone/writing-your-first-iphone-application" target="_blank">free resources</a> on the web  for learning the basics. I even found source files to apps that had  already been created that I could look at and figure out how things  worked.</p>
<p>There are a lot of apps that take a very high skill level  and many hours to develop and I knew this was not the route I wanted to  take. I wanted an easier route for my first app.</p>
<p>One of the  easier types of apps to create is one that pulls in the data from an RSS  feed and displays it within the app. An RSS feed is used to publish  frequently updated types of media such as blogs and news headlines.</p>
<p>This  type of app was the perfect idea to use for the local beer blog I run  with my brother-in-law Chris Troutman, <a title="BeerTownAustin" href="http://beertownaustin.com" target="_blank">BeerTownAustin.com</a>. Not only  would it give an added resource to our readers but also gives me a  reason to create an app. And so that is exactly what I did.</p>
<p>When  you open the app the first screen you come to has a list of the latest  article posts from the blog. This screen is an aggregation of all our  posted content on the website.</p>
<p>The next tab has all of our  videos listed that we have saved on YouTube. While these video posts are  listed on the main screen, the video tab allows you to quickly find a  video you may want to watch.</p>
<p>Other tabs within the app include a  podcast tab with the audio from all our podcasts, <a title="BeerTownAustin Twitter" href="http://twitter.com/beertownaustin" target="_blank">BeerTownAustin&#8217;s  latest Twitter posts</a>, and the last tab includes all of BeerTownAustin&#8217;s  photos that are saved on Flickr. Overall this app gives you a way  to view all content from BeerTownAustin easily and on the go.</p>
<p>Once  the app was created I had to submit it to Apple for review and hope  they accepted it. It was accepted in exactly two weeks which seems like a  pretty reasonable time considering what I have heard from other iPhone  developers. This quick turnaround may have been because its function was  fairly straight forward.</p>
<p>I have decided I am going to leave the  more complicated app developments up to the professionals. I am just  happy that I have created one myself. I think I could create another app  similar to this one but don&#8217;t have anything to create it for so if you  have any ideas let me know.</p>
<p>In the near future I hope to have  some more complex iPhone apps made as an alternate source of revenue. I  will keep you updated when I decide to pursue this.</p>
<p>If you have  an iPhone please <a title="BeerTownAustin iPhone App" href="http://bit.ly/bDSyyb" target="_blank">download the app</a> and let me know what you think. It is  free so at least check it out and if you have no need for it you can  delete it.</p>
<p>Again let me know what you think in the comments.  Also if you like the app leave a review for it in the App Store.</p>
<p><img class="aligncenter size-full wp-image-361" title="iPhone screenshot" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/iphone1.jpg" alt="iPhone screenshot" width="600" height="435" /></p>
<p><img class="aligncenter size-full wp-image-362" title="iPhone screenshot" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/iphone2.jpg" alt="iPhone screenshot" width="600" height="435" /></p>
<p><a href="http://bit.ly/bDSyyb"><img class="alignnone size-full wp-image-357" title="Download" src="http://jonathanbutterworth.com/wp-content/uploads/2010/06/appstore.png" alt="Download" width="130" height="48" /></a></p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/brandonshigeta/" target="_blank">brandon shigeta</a></p>
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		<title>Interview With Todd Knowlton, President of Smooth Fusion Inc.</title>
		<link>http://jonathanbutterworth.com/interview-with-todd-knowlton-president-of-smooth-fusion-inc/</link>
		<comments>http://jonathanbutterworth.com/interview-with-todd-knowlton-president-of-smooth-fusion-inc/#comments</comments>
		<pubDate>Mon, 31 May 2010 05:12:02 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[lubbock]]></category>
		<category><![CDATA[smooth fusion]]></category>
		<category><![CDATA[todd knowlton]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=335</guid>
		<description><![CDATA[
I had the pleasure of sitting down with Todd Knowlton, president and  co-founder of Smooth Fusion Inc., to discuss his journey to becoming an  entrepreneur, things to consider when starting a business, and things to  consider when running an existing one.
Todd has been starting  and running businesses for a while now. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-341" title="Todd Knowlton Interview" src="http://jonathanbutterworth.com/wp-content/uploads/2010/05/todd.jpg" alt="Todd Knowlton Interview" width="600" height="250" /></p>
<p>I had the pleasure of sitting down with Todd Knowlton, president and  co-founder of <a title="Smooth Fusion" href="http://smoothfusion.com" target="_blank">Smooth Fusion Inc.</a>, to discuss his journey to becoming an  entrepreneur, things to consider when <a title="Business Plan" href="http://jonathanbutterworth.com/how-to-write-a-business-plan/">starting a business</a>, and things to  consider when running an existing one.</p>
<p>Todd has been starting  and running businesses for a while now. Before he was a business man he  was a best-selling author of a number of textbooks. Opportunities arose  from his success as an author and he established a company called  Knowlton and Associates that became a premiere web development company  for companies such as Microsoft Inc. Knowlton and Associates began after  Microsoft asked Todd to make a website for them. One website became  many more and his company grew to have a team of almost 10 people.</p>
<p>He  later became the Managing Director at Full Moon Interactive and then  went on to create Smooth Fusion Inc. with two of his colleagues Brad  Hunt and Jay Bates.</p>
<p>During our discussion Todd talks about how  starting a business wasn&#8217;t the scary part of entrepreneurship for him  but it was when he decided to start hiring others. There is a great  sense of responsibility that becomes yours once you are worrying not  only about your financial well being but others as well. When hiring  even just one person it is important to consider whether or not your  business is profitable enough to pay someone&#8217;s salary and benefits (if  you are offering benefits).</p>
<p>Todd also stresses the importance of  surrounding yourself with people you trust that will give you valuable  feedback on <a title="Make Ideas A Reality" href="http://jonathanbutterworth.com/make-your-ideas-a-reality/">business ideas</a> you are considering to pursue. It is very  easy to get caught up on your own idea and not see that it may actually  be a bad idea. Feedback from others can be very valuable especially if  you want your business to be a success the first time.</p>
<p>Well I  won&#8217;t give anymore away. Check out the video to hear what all Todd had  to share. Also let me know your thoughts in the comments on what was  discussed. If you have any specific questions regarding starting or  running a business that you would like me to ask future entrepreneurs I  interview, let me know those as well.</p>
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		<title>Status Update Week 2</title>
		<link>http://jonathanbutterworth.com/status-update-week-2/</link>
		<comments>http://jonathanbutterworth.com/status-update-week-2/#comments</comments>
		<pubDate>Fri, 28 May 2010 05:27:48 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[One Hundred Dollar Business]]></category>
		<category><![CDATA[Weekly Status Update]]></category>
		<category><![CDATA[affilitate]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[passive income]]></category>
		<category><![CDATA[updates]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=322</guid>
		<description><![CDATA[
It has been two weeks since I started the One Hundred Dollar Business project and I have spent that time brainstorming and trying to determine  what business I am going to start. I came up with a very large list of  ideas and while I made it a point to think completely open [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-328" title="Crazy about iPhone" src="http://jonathanbutterworth.com/wp-content/uploads/2010/05/week2update.jpg" alt="Crazy about iPhone" width="600" height="250" /></p>
<p>It has been two weeks since I started the <a title="One Hundred Dollar Business" href="http://jonathanbutterworth.com/100-business-project-introduction/">One Hundred Dollar Business</a> project and I have spent that time brainstorming and trying to determine  what business I am going to start. I came up with a very large list of  ideas and while I made it a point to think completely <a title="Creative Thinking" href="http://jonathanbutterworth.com/idea-factory-strategy-for-thinking-creatively/">open minded and  not limit myself</a>, I did have to narrow my list down by what ideas cost  less than $100 and wouldn&#8217;t be too time intensive.</p>
<p>So once my  list was narrowed down one idea made the most since for me. This idea is  very low cost and it is something that interests me. Two very important  factors with starting this business. And with any business it is always  a good idea to do something you are interested in or you will loose  motivation quickly. So what&#8217;s the idea? I have decided to start an  affiliate website that will attract people wanting to start their own  business making iPhone apps. I know a lot of people, maybe including  you, that think it would be really great if they could have their own  iPhone app that makes them money but they don&#8217;t know where to start and  have no programing knowledge.</p>
<p>In the past month or so I have  become very interested in the idea of making money creating iPhone apps.  I am not particularly interested in making iPhone apps for other people  but to make apps that will generate an income using advertising. The  apps I have an interest in making are apps that are free for people to  download from the App Store but have ads that show up within the app.  When one of those ads is clicked I will make a little money.</p>
<h3>My first iPhone App</h3>
<p>I  have been working like crazy the last week learning how to <a title="iPhone Developer Program" href="http://developer.apple.com/" target="_blank">develop  iPhone apps</a> and understand the whole process. In fact I developed my  first iPhone app this week. It has been submitted to the app store and  hopefully will be accepted without any issues. I will let you know what  it is soon.</p>
<p>After developing my  first iPhone app I realized that it would make a lot more sense for me  to have someone else make the apps for me so I don&#8217;t have to spend all  day trying to figure out how to make my app idea work. I have decided  that I am going to start hiring others who are more experienced to make  the apps and then I will submit them to the App Store and be ready to  move on to my next app idea. You would be surprised at how inexpensive  it is to have apps made.</p>
<h3>Affiliate Website</h3>
<p>Because of my new interest in iPhone  apps I want to create an affiliate website that will teach others how to  start creating iPhone apps without needing to know how to program and  develop them. There are already a lot of great resources, such as  ebooks, out there that I can become an affiliate of and get a percentage  of each sale I make.</p>
<p>If you haven&#8217;t already figured it out,  creating an affiliate website is one strategy to start generating  passive income. I already have a handful of affiliate websites created  that are making money for me and that is another reason this idea made  sense, I have experience doing this. Essentially an affiliate website is  just a website that promotes someone&#8217;s digital product and streamlines  the sale process. You don&#8217;t have to worry about setting up a shopping  cart or collecting money. All you have to do is <a title="Consistency" href="http://jonathanbutterworth.com/establish-consistency-and-build-momentum/">promote</a> your website and  the product on your website and you will get paid if they purchase it.</p>
<h3>Passive Income</h3>
<p>So if you  don&#8217;t know what I mean when I say passive income let me explain. Passive  income, in this context, is working really hard to get a website up,  start promoting it, and then only spend a few hours a week maintaining  it while you bring in money. The amount of money you make depends on  several different factors when creating your website, including the  affiliate products you choose to promote. I will go into more detail  once I start creating the website and give you a thorough walk through  of what I am doing each step of the way.</p>
<p>Over the next week I  will spend my time deciding on a domain name, purchasing web hosting,  and begin building the website. I will also start looking at a variety  of affiliate products that relate to creating iPhone apps and determine  the ones I would like to use. As I begin this process I will let you  know everything I am doing with blog updates as well as video explaining  exactly how I am doing each step.</p>
<p>Have you ever thought about  creating iPhone apps? Let me know your thoughts in the comments.</p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/mastrobiggo/" target="_blank">mastrobiggo</a></p>
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		<title>5 Tips To Accelerate Your Business</title>
		<link>http://jonathanbutterworth.com/5-tips-to-accelerate-your-business/</link>
		<comments>http://jonathanbutterworth.com/5-tips-to-accelerate-your-business/#comments</comments>
		<pubDate>Wed, 26 May 2010 07:46:33 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[One Hundred Dollar Business]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=296</guid>
		<description><![CDATA[
Here are 5 tips that will help your business grow faster and build  momentum.
1. Create a Brand.
Creating a brand for you  business is one of the most important decisions you will make during the  life of your business. Your brand is what people will identify you by.  If you don&#8217;t have [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-314" title="accelerate" src="http://jonathanbutterworth.com/wp-content/uploads/2010/05/accelerate.jpg" alt="accelerate" width="600" height="250" /></p>
<p>Here are 5 tips that will help your business grow faster and build  momentum.</p>
<h3>1. Create a Brand.</h3>
<p>Creating a brand for you  business is one of the most important decisions you will make during the  life of your business. Your brand is what people will identify you by.  <strong>If you don&#8217;t have one no one will remember you</strong> and if you have a poorly  executed brand no one will want to do business with you.</p>
<p>Having  a logo is usually what we think of when we hear the word brand but your  brand is actually so much more than that. Your logo is the visual part  of your brand, other parts of your brand may include what makes you  different from other companies in your industry, how you run your  company, or how you advertise your company (goofy videos).</p>
<p>However  you decided to create your brand just remember that you want it to be  memorable and keep people coming back.</p>
<h3>2. Get Online.</h3>
<p>Having a  presence online is essential when starting a business. Even if you  don&#8217;t have an online business it is a way for you to reach out to  potential customers. <strong>It will allow customers to easily find you and  learn more about what you do</strong>.</p>
<p>The first step to building your  presence online is to <a title="Design Shaman" href="http://thedesignshaman.com" target="_blank">get a website</a>. If you think you don&#8217;t have the  money to get a website, think again. There are a number of websites that  will allow you to create a free website until you have the money to  make something better. A lot of the free website services even allow you  to <a title="FourEyedMonkey" href="http://foureyedmonkey.com" target="_blank">purchase a domain name</a> for around $10 so no one will know you are  using a free website service.</p>
<p><strong>Free website services:</strong></p>
<ul>
<li><a title="Weebly" href="http://www.weebly.com/" target="_blank">Weebly.com</a></li>
<li><a title="SnapPages" href="http://snappages.com/" target="_blank">SnapPages.com</a></li>
<li><a title="Wordpress" href="http://wordpress.com/" target="_blank">Wordpress.com</a></li>
</ul>
<p>I also would strongly suggest  getting a <a title="One Hundred Dollar Business Facebook" href="http://www.facebook.com/pages/One-Hundred-Dollar-Business/110190449024762" target="_blank">Facebook</a> and <a title="Jonathan Butterworth Twitter" href="http://twitter.com/jonbutterworth" target="_blank">Twitter</a> account for your business. You may  believe this will not be beneficial for your business but you must know  that <strong>most of your customers are on one or both of these networks</strong> and  this is one more free way you can reach out to them.</p>
<h3>3. Make your  first sale.</h3>
<p>When you first start your business making that first  sale can sometimes be very intimidating. It can also sometimes be the  hardest sale you make because you aren&#8217;t exactly sure where to start.  Start with people you know. Let all your friends and family know what  you are doing and if it makes sense offer them a discount if they do  business with you. Making that first sale, even if it is to a friend or  family member, will jump start your business and <strong>motivate you to keep  going</strong>.</p>
<h3>4. Testimonials.</h3>
<p>It is very important to start  building credibility for your business from day one. Getting  testimonials from your first sales will help you build your credibility  and encourage more sales down the road. Don&#8217;t be afraid to ask a  customer or client what they thought of your product or service. Most  <strong>people love to tell you what they think</strong> and asking them to come up with  at least one or two sentences shouldn&#8217;t be too much to ask.</p>
<h3>5. Create  buzz.</h3>
<p>Creating buzz about your business can be very fun. <a title="Creative Thinking" href="http://jonathanbutterworth.com/idea-factory-strategy-for-thinking-creatively/">Think  of creative ways</a> to do something that will get people talking. You may  think about holding some kind of contest or doing a crazy video.  Whatever it is you decide to do you will need to get the word out about  it. A great way to do this is to contact the local newspaper or TV news  station and tell them what you are doing. Reporters are always looking  for something interesting to talk about so if you can drop something in  their lap there is a good chance they will spread the word.</p>
<p>I know there are many more tips out there to accelerate your business. If  you have any others let me know in the comments.</p>
<p>Photo credit: <a title="Photo credit" href="http://www.flickr.com/photos/sekaino_ai/" target="_blank">Sekaino Ai</a></p>
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		<title>Establish Consistency And Build Momentum</title>
		<link>http://jonathanbutterworth.com/establish-consistency-and-build-momentum/</link>
		<comments>http://jonathanbutterworth.com/establish-consistency-and-build-momentum/#comments</comments>
		<pubDate>Mon, 24 May 2010 05:57:25 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[One Hundred Dollar Business]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[design shaman]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[run]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://jonathanbutterworth.com/?p=286</guid>
		<description><![CDATA[
When I first started running again after about a 8 month hiatus it was  very hard. When I quit running I could easily run 10 miles and now I  could barely run 2. It is very frustrating when you start doing  something you used to do and it turns out to be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-290" title="Consistency" src="http://jonathanbutterworth.com/wp-content/uploads/2010/05/runfull.jpg" alt="Consistency" width="600" height="250" /></p>
<p>When I first started running again after about a 8 month hiatus it was  very hard. When I quit running I could <a title="Looking Back on 2009" href="http://jonathanbutterworth.com/looking-back-on-2009/">easily run 10 miles</a> and now I  could barely run 2. It is very frustrating when you start doing  something you used to do and it turns out to be a lot harder than you  remember. I would go out for a run and my side would start cramping and  all I would want to do is walk. After pushing through all the pain I  would notice distance wasn&#8217;t my only problem, my time was terrible as  well. I longed to be where I was before when running was easy for me.</p>
<p>I  don&#8217;t think I was really that surprised when I couldn&#8217;t run as far or  as fast. I didn&#8217;t expect to be running 10 miles as easy as I could  before and I knew that if I wanted to increase my mileage and speed the  best thing for me to do was to keep running. I knew that I had to create  a running plan for myself and decide what days of the week I was going  to run and for how long. After making the plan I knew that I had to  commit to it and not flake out no matter what. I am happy to say that  since starting my 3 day a week schedule I have not missed a single run.</p>
<p>It  is great to see how my consistency has paid off and I am now faster and  can run farther than 2 miles. I am setting new goals every couple of  weeks and meeting them every time.</p>
<p>When you start off in any  sport the only way you are going to get better is if you keep doing it  over and over by establishing consistency. Practicing only when you feel  like it will never get you where you want to be. You must make a plan  and decide what days you are going to practice and not miss a single  day. Establishing consistency is the only way you will improve.</p>
<p>Once  you have established consistency you will start to see yourself get  closer to your goals. With my running I started getting faster and  started increasing my mileage. If you stay consistent you begin to build  momentum and it starts getting easier and easier to improve. Adding one  more mile to your run doesn&#8217;t seem as difficult as it would have when  you were first starting out.</p>
<h3>Consistency When Starting A Business</h3>
<p>This same principle can be applied  to starting a business. In the beginning it is hard and there are so  many <a title="Business Plan" href="http://jonathanbutterworth.com/how-to-write-a-business-plan/">things to figure out</a>. Even after you have the business setup and  ready to go you still have to get people to purchase your product or  service. Finding customers can be very hard in the beginning. You must  create a plan and consistently follow it. It is very easy to get  discouraged in the beginning. You must realize that starting a business  is not going to be easy at first but if you consistently work at it  things will get easier.</p>
<p>And if you stay consistent, once again,  you will build momentum. Having momentum in your business is the best  thing that can happen for you. It doesn&#8217;t mean you can stop working as  hard. It just means that all your hard work is finally paying off.  Before it seemed like you were never going to get your first customer,  now you have customers coming to you with out you even looking for them.</p>
<p>When I first started <a title="My Businesses" href="http://jonathanbutterworth.com/projects/">Design Shaman</a>, which is a company that  does web design and branding, I had no idea who we were going to make  websites for. I knew that we were really good at what we did but no one  else knew that. And who could pay us what we were worth? Most of the  people I knew who were starting businesses didn&#8217;t have a budget for a  website.</p>
<p>My partner and I worked very hard building our brand  and <a title="Design Shaman" href="http://thedesignshaman.com" target="_blank">our website</a>. We made sure to create a website that would really show  our creativity and talent. Now all we had to do was find someone to  hire us. So what did we do? We started talking about it. We started  telling everyone we knew that we had just started a new web design  company and would give them our business card or send them a link in an  email. We created a <a title="One Hundred Dollar Business Facebook" href="http://bit.ly/btxd1f" target="_blank">Facebook page</a> and a <a title="Jonathan Butterworth Twitter" href="http://twitter.com/jonbutterworth" target="_blank">Twitter account</a> and began  talking about what we do on the web.</p>
<p>For several weeks we talked  about our new business to a lot of people but still no business. So what  did we do next? We kept talking about it. We knew that if we were ever  going to get any clients everyone we met needed to know what we do. So  we consistently talked about it every chance we got. And before long we  started getting clients. It was only a few at first but over time we  started having people come to us that were referred by someone we knew.  The number of referrals just kept coming in and are still coming in. We  had finally built up our momentum.</p>
<h3>So let me say it one more  time, establish consistency so that you can build momentum.</h3>
<p>Steps  to building momentum:</p>
<p><strong>Set goals. </strong></p>
<p>You must create realistic  short term goals for your business. The reason I say &#8220;<strong>realistic</strong>&#8221; goals  is because you want to meet these goals so you will be motivated to  carry on. It is important to always have goals throughout the life of  your business. As soon as you stop working towards something your  momentum begins to slow and all that hard work will be lost.</p>
<p><strong>Create a plan. </strong></p>
<p>Once you have your goals set you need to come up with a  plan to meet your goals. That plan needs to include consistently working  towards your goals. If you want to sell 10 products by the end of the  month the best way to meet that goal is to consistently try to find  buyers for that product. If you stop trying, unless you are lucky, you  will not sell the 10 products. Without a plan and consistency your  business will never be the best it can be. Having a product or service  to sell doesn&#8217;t mean everyone is going to come buy it. You must  consistently pursue them and before long people will start pursuing you.</p>
<p>Setting goals is the easy part when starting a business, and  sometimes the fun part, but consistency can be difficult. Getting tired  and discouraged will usually come fairly quickly but you must push  through those symptoms and keep moving forward. Because <strong>when you keep  moving forward &#8220;gravity&#8221; takes over and you gain momentum</strong>.</p>
<p>Let  me know some of your goals in the comments and how you plan to meet them  and begin building momentum.</p>
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		<title>Status Update Week 1</title>
		<link>http://jonathanbutterworth.com/status-update-week-1/</link>
		<comments>http://jonathanbutterworth.com/status-update-week-1/#comments</comments>
		<pubDate>Fri, 21 May 2010 05:30:16 +0000</pubDate>
		<dc:creator>Jonathan Butterworth</dc:creator>
				<category><![CDATA[One Hundred Dollar Business]]></category>
		<category><![CDATA[Weekly Status Update]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[experiments]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[status reports]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[
Today the first week of the One Hundred Dollar Business came to an end.  For the first month of this project my plan is to come up with a  business idea, develop a marketing strategy, and launch the business.  Every Friday I am going to update you on my progress with the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-280" title="Status report" src="http://jonathanbutterworth.com/wp-content/uploads/2010/05/report.jpg" alt="Status Report" width="600" height="100" /></p>
<p>Today the first week of the <a title="One Hundred Dollar Business Intro" href="http://jonathanbutterworth.com/100-business-project-introduction/">One Hundred Dollar Business</a> came to an end.  For the first month of this project my plan is to come up with a  business idea, develop a marketing strategy, and launch the business.  Every Friday I am going to update you on my progress with the One  Hundred Dollar Business. I will let you know how my week went and what  disappointments and successes I encountered.</p>
<p>I spent this week <a title="Idea Factory" href="http://jonathanbutterworth.com/idea-factory-strategy-for-thinking-creatively/"> brainstorming business ideas</a> everyday for one hour a day. In my opinion  my ideas have been somewhat mediocre. I have not written my ideas off  completely and realize I still have more time to brainstorm. This is  something I expected since I am squeezing this project into such a small  window of time.</p>
<p>Here are some of the ideas I came up with:</p>
<h3>Starting  an affiliate website.</h3>
<p>An affiliate website is a website that promotes a  product that someone else is selling. Usually these websites will use  some kind of link tracking to track when someone has clicked on your  website and been directed to the website of the affiliate. If that  someone ends up purchasing something you will get credit for it and make  a little money. I have done this in the past and currently have a few  <a title="Best Wordpress Host" href="http://bestwordpresshost.com">websites like this running</a>. This is a good option for me because I have  experience starting a website like this.</p>
<p>What is great about a  business like this is that you will work very hard up front but once the  website is established and has traffic coming to it your work load  greatly decreases. The entire transaction process involves nothing from  you. Your only responsibility is to drive traffic to your website and  deposit the checks you get in the mail.</p>
<p>The downside to this kind  of business is that you are competing with thousands of other people  trying to make money promoting the same product. This means you will be  competing for the same keyword phrases on Google and other search  engines. You will also have to do a lot of research and come up with a  clever strategy to drive people to your website. Unfortunately just  having a website doesn&#8217;t mean people will come to it.</p>
<h3>Creating a  discount offering business.</h3>
<p>By discount offering business I mean a  business that offers discounts to other business in my area or  elsewhere. You could think of it as a coupon business. This idea will  require me to find merchants that are willing to offer some kind of  discount and in return I will drive customers to their businesses.</p>
<p>Figuring  out how to present these discounts to consumers is going to be  extremely important if I want this business to be successful and not  require a lot of up front costs. Printing of any kind will be out of the  question. To print the quantity that I would need to distribute all  over my area would cost me quite a bit more than $100.</p>
<p>A  possible solution for presenting the discounts to consumers is to create  a website that will list all of the discounts and allow the consumer to  print them off and use. If this is going to make any money someone will  have to pay for this service. It will either be the merchant or the  consumer. Getting the merchant to pay would probably be the best option  but will make it much more difficult to receive discounts. I could on  the other hand have the consumer pay a monthly fee to log into the  website. Once they are logged in they can view and print the coupons.  Obviously the fee for the consumer will have to be very low to make it  worth it for them. You see why the limitation of money (money to print  coupons or discount cards) makes it difficult when pursuing this option.</p>
<h3>Teach  others.</h3>
<p>I have <a title="Design Shaman" href="http://thedesignshaman.com">several skills</a> that I believe others would like to know  how to do. I could start a training business where I would train others  how to do something I have knowledge about. If I were to train others  one on one this would not be very beneficial for me because I would be  limiting the amount of money I could make in the time I spend training.  To make this idea worth pursuing will need to train a group of people  and require a reasonable fee from each person. Since time will be an  issue I will only be able to do this maybe one day a week.</p>
<p>If I  am going to be teaching a group of people I will need a place for us to  meet. And since I will only have $100 the place will have to be very  cheap to rent out for a few hours or free. I can however use any profits  I make from the class to pay for the following meeting times.</p>
<p>Another  aspect I will need to keep in mind is materials and/or tools that will  be needed during the class. Most likely I will need to print out some  kind of guide for the students to follow or refer to. If I am training  them on a subject that requires a computer I will need to figure out how  each student will get a computer. One option for this is they could  bring their own computer.</p>
<p>Brainstorming for only a week will not  always produce that &#8220;great&#8221; idea you are looking for. It is important  to keep working at it and at some point you will find something you are  excited and confident about that you would like to pursue.</p>
<p>By  the end of next week I hope to have chosen the business I am going to  start and the following week begin setting up that business. At that  time I will also start thinking of some marketing strategies and how I  can get the word out about my new venture.</p>
<p>Tell me what you think  about the ideas I have presented today. Tell me what you like and don&#8217;t  like about them. Also let me know any experiences you have had in the  past when brainstorming business ideas.</p>
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